When it comes to networking, one way to get people to remember you after you have met is to give them your business card. Finding a way to stand out and have people actually contact you in the future could be a matter of making your business card different. Below are some great ideas so that your business card stands out and gets you noticed.
1. Make It a Different Shape or Size
The average size of business cards is 3.5 x 2 inches. This is the size that practically everyone uses, but if you want to stand out, consider making your card larger or a different shape all together. When you do this, you won’t be placed into a folder with all the other business cards because yours won’t fit. You will get a special place, which may be just what you need to stand out and get called.
Creating a business card that represents your industry, such as making it look like a knife if you are a chef, a yoga mat if you teach yoga or a book if you are a publisher is a great way for your card to stand out from the rest.
2. Add a Personal Note
Many people use both sides of their business card to display their information. To stand out, consider putting your important information on the front, and then use the back to write a personalized note. This could include reminding them where you met or that you really want them to call. Taking the time to do this could make them feel special and inclined to call.
3. Make It Multifunctional
Your business card can be more than a business card. It can also be a magnet, cheese grater or comb. There are many options you can choose from for your card, and all of these choices can help you stand out from your competition and land you some new clients.
4. Add Distinctive Graphics
Another option you have with your business card is to add distinctive graphics. These could pertain specifically to your industry, such as looking like a picture frame if you do photography or framing. Or you can add some shiny graphics that catch people’s eye.
5. Add More Weight
If you want to keep your card more traditional, that’s an option, but to stand out from the crowd, add some weight to your card. Bump up the cardstock weight. You can get it the traditional size, but adding weight will allow you to stand out.
Handing out your business card is a great way to get clients to give you a call. The challenge is to stand out and not get lost in the shuffle. By changing your business card in some way, you can accomplish that goal.